Choosing Your Plane Seat Through A Social Network?

Something at work is wrong and I can't log on to Facebook and Twitter therefore rendering me useless for the time being. 

But, I could still log on to TechCrunch and found this AWESOME little article called "Choosing Your Airline Seat Based On Your Social Network." (http://techcrunch.com/2011/12/15/choosing-your-airline-seat-based-on-your-social-network/) 

Intrigued I clicked on the story. KLM Royal Dutch Airlines will be launching a service next year where customers can select their seatmates based on their friends or common interests. HOW COOL. Well at least for during the day flights. I think it doesn't really matter for red-eye's or early morning flights since every passes out anyway. I guess it also depends on the person - not everyone wants to necessarily converse with the people they're sitting next to but from my experience people are pretty friendly and intrigued in getting to know someone if they want to be. Doing this might be a positive - you might either not hate the person you're sitting next to or have an awful experience haha. (Odds being 50/50? wait, aren't the odds that already?!)

So apparently this "Meet & Seat" service will only be available through Facebook and LinkedIn but not Twitter.  Seeing as I'm HUGE on Twitter, it took a lot for me not to get upset at first. But I guess it makes sense. Facebook because of the brand/company/interest pages that you can like can match up. For LinkedIn, well - making connections, networking and making getting an interview just because you sit next to someone would be sweet. Though conversely, if you're the CEO of a company and someone sits down next to you who wants a job and keeps badgering you to talk to them could be really bad for this service. 

The article poses a question at the end that says if there is any part of human existence that won't have a social media component. Though at first thought, the only thing I could think of was going to brick and mortar stores and meeting people there - I can't say that social media hasn't taken over everything. It kind of has. People complain and vow to resist it, but social media and its pervasiveness in society has happened and will continue to happen in the future. But it's a stretch to ask that question sarcastically or make it seem like this fact is a bad thing. 

Yes, it might be a little depressing to think about, but honestly social media can only help if you want it to. As for this 'Meet & Seat,' I'm interested in what innovators think about the program and if it does actually work or not. Til then, cheers!